I’m very excited to announce that after months of development, I launched version 2.0 of Boldermail today! This new version features a fantastic newsletter editor powered by the new WordPress block editor. Check out the video below to learn how to use it:
Release
Version 1.4.0 Released
Version 1.4.0 of Boldermail was released this week. This new version adds a huge new feature to all accounts: automation!
You can now add an automated email workflow to any of your subscriber lists. For example, the picture below shows a workflow where 4 different emails are sent to a new subscriber after they sign up to a list. The subscriber gets an automated email immediately after signup, then 1 day, 2 days, and 3 days later, respectively.
You can pause these automated emails at any time, and customize to the minute the time they get sent to a subscriber after signing up. You can also track opens + clicks rates from the dashboard.
If you are not using automated emails yet, I highly recommend you try them! Automated emails have an industry average open rate of 40%. That’s a huge difference to the open rate of regular emails, at an average rate of 21.33%. Furthermore, automated emails are a great way to engage your audience and give them a change to get to you and your brand.
That’s it for now! We will keep building on our automation feature in the next few weeks. We already have some tools in beta testing to integrate our plugin with WooCommerce. Until next time!
Version 1.3.0 Released
Version 1.3.0 of Boldermail was released this week! In this version, we completely overhauled the Subscribers and Newsletters UI.
We changed the display of the Subscribers admin table. You can now visualize the Subscriber’s profile picture (via gravatar.com) and their status straight from the admin page.
Furthermore, we overhauled the look of the “Add New/Edit Subscriber” page to make it easier for you to manage your subscriber’s data.
For the Newsletters, now you can see the Opens + Click rate straight on the admin table, without having to open the reports page.
Also, the number of recipients will update in real time as your list is sent.
That’s it for now! This month we are going to work on adding an automation UI. Stay tuned!
Version 1.2.3 Released
Version 1.2.3 of Boldermail was released today to the WordPress plugin directory. In this version, we have modified the way the Subscriber post stores its subscription status in your WordPress database. Prior to this version, the status was stored in the wp_postmeta table as meta data. However, one of our clients was having issues with this data structure, as her table had over 26 million (!) rows. It was taking the database a long time to filter the subscribers by status! In order to help with scalability, we moved the subscription status to the wp_posts table, where it is now stored under the post_status column. If you update your plugin now, the statuses will display at the top of the “Subscribers” admin page.
We have also added more personalization options with the [boldermail_name] shortcode. If you wish to include the name of the subscriber in your newsletter, all you have to do is include this shortcode in the text. The plugin will convert the shortcode to the actual name of the person before sending them the email.
![Showcasing how to use the [boldermail_name] shortcode](https://i2.wp.com/www.boldermail.com/wp-content/uploads/2019/12/boldermail_name.jpg?resize=800%2C601&ssl=1)
[boldermail_name] shortcode anywhere in your newsletter to add a personalizing touch!