boldermail

Version 1.4.0 of Boldermail was released this week. This new version adds a huge new feature to all accounts: automation!

You can now add an automated email workflow to any of your subscriber lists. For example, the picture below shows a workflow where 4 different emails are sent to a new subscriber after they sign up to a list. The subscriber gets an automated email immediately after signup, then 1 day, 2 days, and 3 days later, respectively.

You can pause these automated emails at any time, and customize to the minute the time they get sent to a subscriber after signing up. You can also track opens + clicks rates from the dashboard.

If you are not using automated emails yet, I highly recommend you try them! Automated emails have an industry average open rate of 40%. That’s a huge difference to the open rate of regular emails, at an average rate of 21.33%. Furthermore, automated emails are a great way to engage your audience and give them a change to get to you and your brand.

That’s it for now! We will keep building on our automation feature in the next few weeks. We already have some tools in beta testing to integrate our plugin with WooCommerce. Until next time!